Focused on efficient customer acquisition, the Senior Manager, Acquisition will be responsible for the soup to nuts performance channel ownership across TV (Linear and OTT), Paid Search, Print (Direct Mail and Magazine), and Affiliate. Working closely with our agency partners, this person will develop and set the strategy, manage launches and ongoing optimizations, and report on actionable learnings while acquiring a strong understanding of the media landscape as it pertains to new customer acquisition. This person will be supported by a direct report associate.
Primary responsibilities will include strategy development, hands-on campaign management, budget and KPI forecasting and pacing, ongoing analysis and recommendations, and insights gathering. They will partner closely with the Director of Acquisition and other acquisition team members to pull together and execute the holistic acquisition strategy for the year. They will partner with key cross functional groups such as analytics, ecom, brand, creative and retention. While previous experience in all channels listed is a plus, the ideal candidate is a true self-starter, eager to learn about the ever-changing landscape of Paid Media, and a positive team player.
Responsibilities:
- Develop, deploy and optimize channel strategies on your owned media channels of TV (linear and OTT), print (direct mail and magazine), paid search, and affiliate in partnership with Director of Acquisition, agency partners, and direct report associate
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Report out channel learnings and actionable tests to internal team stakeholders, both cross-functional and to senior leadership
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Partner with internal teams including analytics, ecom, brand, creative and retention to optimize and grow paid channels
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Manage and keep reports and analysis on a daily/weekly/monthly basis to generate insights, calculating robust KPIs and understanding how metrics affect and drive each other (CAC, AOV, ROAS)
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Maintain daily channel budget management and optimizations, making recommendations on scalable opportunities and pullbacks along with forecasting and future planning
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Be the industry expert for your channels, identifying trends and competitive insights to help drive meaningful strategy, projects, and optimizations
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Leverage marketing data tools such as Google Ads, Bing Ads, Google Analytics, Looker, and Feedonomics, as well as data analysis tools, particularly Excel, to provide insights and report on channel performance
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Management and development of associate report
Qualifications:
- Must have 5+ years of proven relevant experience at DTC company (agency exclusively will not be considered) managing multi-million dollar budgets in a fast paced, growth led environment
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Experience specifically in ecommerce paid search with high volume budgets is a requirement; nice to have for other channels
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Advanced analytical skills, highly proficient in quickly leveraging marketing data tools such as Google Analytics, Looker, or Tableau, and particularly Excel
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Bachelor's Degree, preferably in Marketing/Advertising, Business, Math, Economics or equivalent
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Demonstrate strong writing, analytical, multi-tasking, organization, and communication skills
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True enthusiasm for marketing with strong working knowledge of the ecommerce and the digital landscape
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Desire to learn and build knowledge around marketing principles, multi touch attribution and media strategies and tactics
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Energetic and positive team player, with an eagerness to learn and grow and strong ability to collaborate yet operate very independently
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High-level attention to detail, with strong organizational, project management, and presentation skills.
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2+ years experience with a direct report and managing agency relationships, providing clear direction and communication
This position will have the opportunity to work predominantly from either our NYC satellite office or our Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you're asked to work in our Summit, NJ headquarters because it's in the best interest of our business or your team.
The annual base salary range for this role is $85-125k. It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
About Boll & Branch:
At Boll & Branch (https://www.bollandbranch.com/pages/about-us), we don't make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
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Pioneers in 100% Organic Cotton
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Free from Toxins at Every Step
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100% Traceable from Farm to Finish
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Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton (http://www.lcatterton.com/), a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have three retail stores around the country as well as a partnership with Nordstrom in ~20 locations.
Boll & Branch LLC is an equal opportunity employer.